Packaging
“ Good packaging makes the brand image of the product more durable.”
What is packaging? In its strictest definition it would be the science, art and technology of inclusion or protection of products for distribution, storage, sale, and employment.
As designers, creatives and advertisers, we must consider that packaging has the primary objective of capturing the attention of customers and being the main window of communication towards the consumer.
Exploration?
“In the wisdom gathered over the years I have found that each experience is a form of exploration.” – Ansel Adams
